What is Sustainable Fashion?

Consume Less. Choose Consciously.

Consume Less. 
Choose Consciously.

This is not another science lesson but an appeal - food for thought. It doesn’t hurt to be caring.

Sustainable fashion, also known as eco-fashion, is a design philosophy and movement towards environmental and social sustainability. It concerns more than just addressing fashion textiles or products, but the whole system of fashion.

This implies continuous work to improve all stages of the product’s life cycle, from design, raw material production, manufacturing, transportation, marketing, and final sale - to use, reuse, repair, remake, and recycling of the product and its components.

Many fashion brands, including ourselves, are actively working towards leaving the earth better than how we found it.

What does it mean to a brand?
Sustainable fashion, for a brand, is the responsibility to change its production, distribution, and marketing practices. It further opens a possibility for it to contribute towards more conscious consumption patterns that leave less or zero carbon footprint.

What does it mean to a consumer?
Think twice before you buy something. Think, if you're really going to wear that new piece, (to the extent that it was worth being made).

Your awareness about how a piece of clothing was made, and how exactly you're going to use or reuse it - helps in sustainability.

Now that we know what sustainable fashion is, let’s get to the real deal 👇🏻

How to be sustainable?
While there is no such thing as 100% sustainable, we are working towards it.

Slow fashion works on the philosophies of sustainable fashion. It is the use of durable products, traditional production techniques, or design concepts that are season-less.

We can all aim at sustainability by adopting these practices:

1. Use clothes made from natural materials such as cotton, linen, wool. Not only is it environment-friendly, but it is also healthier for the skin, compared to the silent killers - synthetics.

2. Choose quality over quantity. Opt for clothes that are durable and will remain in good shape for a long time before it is completely worn out.

3. Re-use your clothes by swapping them, or buying second-hand. This minimizes wastage.

4. Recycle: Instead of discarding worn-out clothes and waste fabric, use it to make bags, dresses, handkerchiefs, scarves, etc.

5. Minimalism: Reduce your consumption. Think before you buy. 

Being sensitive towards the environment doesn't necessarily mean that your wardrobe would look like that of a house-elf (from Harry Potter). 

No! Saving the environment, as dull as it may sound, is actually fun. All it takes is your creativity.

Let your fashion leave an impression. One that lasts.

Let your fashion leave an impression.
One that lasts.